Healthcare & allied health
Illustrative exampleGetting a local clinic found on Google and in AI answers
How we'd combine a fast website with SEO, AEO and GEO so a local clinic gets found by patients searching on Google — and recommended by AI tools.
Client
Australian allied-health clinic
Services
SEO · AEO · GEO · Web & App Development
site load target
<2s
The challenge
A local clinic has a slow, dated website that barely ranks, and is invisible when patients ask AI tools for a recommendation. New patients are going to competitors who are easier to find.
The approach
- Rebuild the site to load in under two seconds, mobile-first, with clear paths to book.
- Fix technical SEO and structure content around the exact questions patients search.
- Optimise for AEO and GEO so the clinic becomes the answer AI engines cite.
- Strengthen the Google Business Profile and local citations for the map pack.
The goals
- Goal: rank for the services patients actually search locally
- Goal: get cited in AI answers for 'best clinic near me' style questions
- Goal: a steady, compounding stream of organic enquiries
Illustrative example. This is a sample engagement showing how Nexiiom approaches a common problem — not a record of a past client. We’re taking on founding clients now.
The situation
More and more patients find local services by searching Google — and, increasingly, by asking AI tools like ChatGPT or Google’s AI for a recommendation. A clinic with a slow, hard-to-find website misses both audiences at once.
The old site loads slowly on a phone, doesn’t answer the questions patients actually ask, and gives AI engines nothing clear to cite. So when someone searches, a better-organised competitor shows up first.
How we’d approach it
We’d treat search as three connected jobs, not one.
First, the foundation: a fast, modern website that loads in under two seconds and makes booking obvious. Then SEO, AEO and GEO together — technical health and local ranking on Google, content structured to directly answer patient questions, and the trust signals that make AI engines confident enough to name the clinic.
What success looks like
For a local clinic, the targets are practical:
- Findability: ranking for the treatments and suburbs patients actually search.
- AI visibility: showing up when someone asks an AI tool for a local recommendation.
- Compounding leads: organic enquiries that grow month after month, long after the work is done.
Search is the gift that keeps giving — but only if you’re built for how people search now, not five years ago.
Curious how visible your business is today? Get a free audit and we’ll show you exactly where you stand.
Want results like these for your business?
Start with a free, no-pressure AI marketing audit.